The Shell Media Day, where we showcased our new innovative 3D presentation solutions, was presented to only a few guests and press representatives. We created an interactive holographic presentation for Shell that impressed everybody in the audience and allowed the speakers to explain their ideas better, much elaboratively.
The event itself stayed true to its motto of innovation and invited the entire audience to be captured by the immense digital presentation showcasing Volkswagen in its glory and showing the fast-developing city of Shanghai on a digital platform. Our team was given the task of creating a comprehensive media concept for a day filled with exciting presentations.